Tex. Occ. Code Section 651.454
Other Unethical Conduct in Soliciting Customers

(a)

A person violates this chapter if the person, in arranging for funeral services or merchandise, fails to:

(1)

provide a prospective customer at the beginning of the arrangement process with a copy of the brochure required by Section 651.404 (Consumer Brochure);

(2)

provide to a prospective customer inquiring in person about any funeral service or merchandise a retail price list for the prospective customer to keep;

(3)

explain to a prospective customer that a contractual agreement for funeral services or merchandise may not be entered into before a retail price list is provided to the prospective customer; or

(4)

provide general price information by telephone within a reasonable time.

(b)

A person violates this chapter if the person restricts, hinders, or attempts to restrict or hinder:

(1)

advertising or disclosure of prices and other information regarding the availability of funeral services and funeral merchandise that is not unfair or deceptive to consumers; or

(2)

an agreement for funeral services between a consumer and a funeral director or embalmer.

(c)

A person associated with a funeral establishment violates this chapter if the person solicits business or offers an inducement to secure or attempt to secure business for the funeral establishment unless the solicitation is made under a permit issued under Chapter 154 (Prepaid Funeral Services), Finance Code.
Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. Sept. 1, 1999.

Source: Section 651.454 — Other Unethical Conduct in Soliciting Customers, https://statutes.­capitol.­texas.­gov/Docs/OC/htm/OC.­651.­htm#651.­454 (accessed May 26, 2025).

651.001
Definitions 651.002
Application of Sunset Act 651.003
Construction with Other Law 651.004
Regulation of Crematory Services 651.005
Regulation of Willed Body Programs, Non-transplant Anatomical Donation Organizations, and Anatomical Facilities 651.051
Commission Membership 651.052
Eligibility of Public Members 651.053
Membership and Employee Restrictions 651.054
Terms 651.055
Grounds for Removal 651.056
Reimbursement 651.057
Officers 651.058
Office Location 651.059
Meetings 651.060
Legal Representation 651.101
Executive Director 651.102
Personnel 651.103
Investigators 651.104
Division of Responsibilities 651.105
Qualifications and Standards of Conduct Information 651.106
Career Ladder Program 651.107
Equal Employment Opportunity Policy 651.151
General Powers and Duties 651.152
Rules 651.153
Rules Restricting Advertising or Competitive Bidding 651.154
Fees 651.155
Fee Exemption for Military Service 651.156
Subpoena 651.157
Inspection of Crematory or Funeral Establishment 651.158
Inspection of Certain Facilities 651.159
Memorandum of Understanding: Prepaid Funeral Services 651.160
Memorandum of Understanding: Funeral Establishment Requirements 651.162
Annual Report 651.163
Request for Attorney General’s Opinion 651.164
License Expiration 651.165
Renewal or Reinstatement of License 651.166
Use of Technology 651.167
Negotiated Rulemaking and Alternative Dispute Resolution Procedures 651.201
Public Interest Information 651.202
Complaints 651.203
Record of Complaints 651.204
Public Participation 651.251
License Required 651.252
License Application 651.253
General License Requirements 651.254
License Examinations 651.255
Examinations Required for Funeral Director’s License 651.256
Examinations Required for Embalmer’s License 651.257
Foreign Students 651.258
License Issuance 651.259
Application by Out-of-state License Holder 651.260
Duplicate License 651.261
Posting of License 651.264
Renewal of Expired License by Out-of-state Practitioner 651.265
Renewal for Certain Retired Applicants 651.266
Continuing Education 651.267
Reissuance of Revoked License 651.301
Provisional License Required 651.302
Application 651.303
Provisional License Program 651.304
Employment Notification 651.305
Renewal or Reinstatement of Provisional License 651.306
Personal Supervision 651.351
Funeral Establishment License Requirements 651.352
Commercial Embalmers Establishment License Requirements 651.354
Renewal of Funeral Establishment License 651.401
First Call 651.402
Relationship of Funeral Director to Funeral Establishment 651.403
Designation of Funeral Director in Charge 651.404
Consumer Brochure 651.405
Retail Price List 651.406
Purchase Agreement 651.407
Use of Body by School of Mortuary Science 651.408
Use of Cemetery and Crematory Services 651.409
Notice to Next of Kin of Deceased Peace Officer 651.410
Authorized Release of Information 651.451
Certain Fraudulent and Deceptive Acts 651.452
Lack of Fitness to Practice 651.453
Unethical Advertising 651.454
Other Unethical Conduct in Soliciting Customers 651.455
False or Misleading Statements Regarding Funeral Merchandise or Funeral, Cemetery, or Crematory Services 651.456
Unethical Conduct Regarding Custody of Dead Human Body 651.457
Unethical Conduct Regarding Embalming 651.458
Unethical Conduct by Funeral Establishment 651.459
Other Unethical Conduct in Providing Funeral Services 651.460
Prohibited Practices Related to Failure to Comply with Other Legal Requirements 651.461
Defense to Violation 651.501
General Disciplinary Powers of Commission 651.502
License Denial 651.503
Warning 651.504
Reprimand 651.505
Probation 651.506
Disciplinary Proceedings 651.507
Effect of Multiple Violations 651.508
Enforcement of Law Regulating Crematories 651.0511
Training 651.551
Assessment of Administrative Penalty 651.552
Amount of Penalty 651.553
Report and Notice of Violation and Penalty 651.554
Penalty to Be Paid or Hearing Requested 651.555
Options After Decision: Pay or Appeal 651.556
Collection of Penalty 651.557
Remittance of Penalty 651.558
License Suspension for Failure to Comply 651.559
Enforcement of Law Regulating Crematories 651.601
Injunction 651.602
Criminal Penalty 651.603
Refund 651.651
Definitions 651.652
Applicability 651.656
Crematory Establishment License Required 651.657
Crematory Establishment License Application 651.658
Crematory Establishment License Renewal and Annual Report 651.1525
Early Participation in Rulemaking Process 651.1655
Reinstatement of Suspended License 651.2035
Confidentiality of Complaint Information 651.3035
Mortuary College Credit for Provisional License Program 651.3045
Term of Provisional License 651.3055
Reapplication for Provisional License 651.4055
Retail Price List 651.4065
Purchase Agreement 651.4085
Interment or Entombment 651.5011
Charging Funeral Director in Charge with Violation 651.5025
Immediate License Revocation 651.5026
Temporary License Suspension or Restriction 651.5061
Waiver of Hearing by Funeral or Crematory Establishment 651.5515
Penalty Guidelines
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Verified:
May 26, 2025

§ 651.454. Other Unethical Conduct in Soliciting Customers's source at texas​.gov