Tex. Alcoh. Bev. Code Section 108.77
Cost of Advertisement, Sponsorship, or Promotion

No part of the cost of an advertisement, sponsorship, or promotion authorized by this subchapter may be charged to or paid by a distributor or wholesaler, except as provided by Section 108.74 (Exception of Certain Wholesaler from Application of This Subchapter), unless the distributor or wholesaler:

(1)

contracts directly with the owner or operator of the public entertainment facility for the advertisement, sponsorship, or promotion; or

(2)

is a party to the advertising, sponsorship, or promotion agreement between a member of the manufacturing tier and the owner or operator of the public entertainment facility.

Added by Acts 2003, 78th Leg., ch. 946, Sec. 1, eff. Sept. 1, 2003.

Source: Section 108.77 — Cost of Advertisement, Sponsorship, or Promotion, https://statutes.capitol.texas.gov/Docs/AL/htm/AL.108.htm#108.77 (accessed May 26, 2025).

108.01
Deceptive, Disparaging, or Otherwise Unlawful Advertising 108.02
Prohibited Forms of Advertising 108.03
Regulation of Promotional Activities 108.04
Acts of Promotional or Courtesy Nature: Administrative Discretion 108.05
Allowance for Advertisement or Distribution 108.06
Prizes and Premiums 108.07
Advertising of Mixed Beverage Establishments 108.08
Advertising in Certain Economic Development Facilities 108.09
Advertising Where Product May Be Purchased 108.10
Branded Promotional Vehicles 108.035
Packaging of Certain Promotional Items Authorized 108.041
Carbon Dioxide Filters Provided to Retailers 108.042
Acts of Promotional or Courtesy Nature: Wine Dispensing 108.51
Definitions 108.52
Permissible Outdoor Advertising 108.53
Advertising Signs 108.54
Nonconforming Outdoor Advertising: Seizure, Removal 108.55
Local Regulation of Billboards, Electric Signs 108.56
Dry Areas 108.061
Sweepstakes Promotions Authorized 108.71
Purpose 108.72
Short Title 108.73
Definitions 108.74
Exception of Certain Wholesaler from Application of This Subchapter 108.75
Advertising and Promotion in Public Entertainment Facility 108.76
Violation 108.77
Cost of Advertisement, Sponsorship, or Promotion 108.78
Confidentiality 108.79
Optional Preapproval Process 108.80
Judicial Review 108.81
Sponsor Liability 108.82
Alcoholic Beverage Consumption in Public Entertainment Facilities and Zones 108.755
Certain Governmentally Owned Facilities

Verified:
May 26, 2025

§ 108.77. Cost of Advertisement, Sponsorship, or Promotion's source at texas.gov

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Location: https://texas.public.law/statutes/tex._alcoh._bev._code_section_108.77

Original Source: Section 108.77 — Cost of Advertisement, Sponsorship, or Promotion, https://statutes.capitol.texas.gov/Docs/AL/htm/AL.108.htm#108.77 (last accessed May 10, 2025).