Tex.
Utils. Code Section 51.004
Pricing Flexibility
(a)
A discount or other form of pricing flexibility may not be:(1)
unreasonably preferential, prejudicial, or discriminatory; or(2)
predatory or anticompetitive.(b)
This title does not prohibit a volume discount or other discount based on a reasonable business purpose. A price that is set at or above the long run incremental cost of a service is presumed not to be a predatory price.(c)
This title allows an offer based on a reasonable business purpose, including an offer made at any time to a selected customer or a group of customers in response to a competitor’s offer or a former customer’s acceptance of a competitor’s offer if the price of the offer meets the requirements of Section 52.0584 (Pricing and Packaging Flexibility; Customer Promotional Offerings), 58.063 (Pricing and Packaging Flexibility), or 59.031 (Pricing and Packaging Flexibility).(d)
An offer made under Subsection (c) must be made in compliance with Chapter 304 (Telemarketing), Business & Commerce Code.
Source:
Section 51.004 — Pricing Flexibility, https://statutes.capitol.texas.gov/Docs/UT/htm/UT.51.htm#51.004
(accessed Jun. 5, 2024).